The announcement was made ahead of this year’s Mobile World Congress tech show in Barcelona, and comes almost 17 years after the mobile phone made its debut in 2000.
As Nokia no longer makes phones itself, the revamped version will be sold under licence by the Finnish start-up HMD Global.
“For the Nokia 3310 we just couldn’t resist,” said Juho Sarvikas, chief product officer of HMD Global. “We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand.”
“Fundamentally, it is about making sure that right across our portfolio we are delivering this pure Nokia experience.”
The new colourful 3310 is classed as a “feature phone” as opposed to a smartphone. Its S30+ operating system allows for web browsing, but a much smaller range of apps compared to an Android or iOS system.
While the original version featured a monochrome screen, the new phone will have a colour screen as well as a two-megapixel camera.
The game that is often credited with the phone’s success, Snake, has also been updated and comes preinstalled on the phone.
However, its new features won’t strain the phone’s battery life; the new 3310 boasts 22 hours’ worth of talk-time and month-long standby.
Described by the company as a “modern classic”, the 3310 became a much-loved mobile thanks to its long battery life, resilient casing and collection of features including the game Snake.
At the point of its retirement in 2005, it was – according to Nokia – the world’s bestselling phone, having sold 126 million units.
Alongside its 3310 announcement, HMD Global also confirmed it would be releasing the Nokia 6 Android smartphone worldwide, following its debut in China in January. It will also release smaller, lower-range Nokia 5 and Nokia 3 models.
Sarvikas described the company’s new releases as a “democratisation of technology”.
“We believe that everyone deserves access to the premium quality and attention to detail that is usually reserved only for flagship devices,” he said.
“With our new range of Nokia smartphones, we aim to democratise technology and bring this experience to everyone.”
Nokia appears to be the latest company to be embracing the back-to-basic trend when it comes to mobile phones.
Last year, Serbian studio Alter Ego Architects designed a concept for a 3D-printed phone with an interface that only features numbers and symbols, and has no apps to prevent users acting like “mindless zombies”.
In a similar move, British designer Jasper Morrison launched a basic phone with just calling and texting functions for Punkt as a “liberating” alternative to smartphones during the London Design Festival 2015.
Friday, March 3, marks the global launch of Nintendo’s (OTCPK:NTDOY) $300 hybrid home console/portable Switch hardware.
Few people will think about Thursday, March 27.
In a wider context, though, it marks one month since Nintendo launched Fire Emblem Heroes, its first proper free-to-play mobile game.
Given mobile games are the largest single segment of the market, with annual sales of between $37 billion-$41 billion (depending on your source), Fire Emblem Heroes’ launch performance also has significance for Nintendo’s future vitality.
Big in Japan
The good news for Nintendo, its operations partner DeNA (OTCPK:DNACF) and the game’s developer Intelligent Systems is Fire Emblem Heroes got off to a good start in Japan.
As the home market for these companies, this is perhaps to be expected. Similarly, Fire Emblem games have always been highly oriented toward Japanese culture and have generally performed well domestically on Nintendo hardware such as the DS and 3DS portable consoles.
More importantly, in the case of Fire Emblem Heroes, the $7 billion Japanese mobile game market is both highly insular in terms of the origin of games that rise to the top of the top grossing charts, and heavily skewed toward a winner-takes-all dynamic.
This is best demonstrated by the performance of GungHo Online’s (OTC:GUNGF) Puzzle Dragons and Mixi’s Monster Strike games. Released in 2012 and 2013 respectively, both Japanese-developed titles have been the #1 and #2 top grossing mobile game in Japan for many months, generating billions of dollars in the process.
Puzzle Dragons has generated over $5 billion in five years, while Monster Strike (the current #1) has generated around $4 billion from less than four.
For this reason, Nintendo will be pleased to see that globally, Fire Emblem Heroes’ has performed best in Japan, typically being a top 10 grossing game on the Google Play Store and similarly in the Apple App Store for its first two weeks.
(Source: App Annie – free but registration required)
However, it will also be concerned to see the game slipped into the top 10-top 20 range on the App Store during its third week.
(The Japanese market is split 50:50 in terms of iOS and Android devices, and App Store rankings are more volatile than Google Play because Apple uses a shorter time frame to calculate positions.)
Fire Emblem Heroes regained its top 10 position on the App Store at the end of February thanks to a content refresh. Called Sibling Bonds, it makes new characters from previous Fire Emblem games available in the game and adds new missions.
Summoning random characters using Orbs is the game’s key monetization technique as the random nature of the summoning process relates to the actual character and its star rating. The higher the rating, the more powerful the character, and although players can level up low star characters, it’s a time-consuming and dull process.
Spending money to buy more Orbs appeals more to certain gamers, especially in Japan, hence the very high level of revenue per user that mobile games can generate.
(Source: author, screens showing the flow from Summons to in-app purchase)
Over the coming months, Nintendo, DeNA and Intelligent Systems will be working hard to ensure players have plenty of new content to enjoy. Fire Emblem Heroes will have to maintain a top 20 top grossing position on the App Store and Google Play to fulfill Nintendo’s promise of launching mobile games that can generate more than $100 million ( ¥11 billion).
Limited time events, characters and rewards drive the monetization of top-grossing Japanese mobile games and a focus on such cadence is now widely understood across the industry as recent comments by Zynga (NASDAQ:ZNGA) CEO Frank Gibeau and Glu Mobile (NASDAQ:GLUU) CEO Nick Earl demonstrate.
The global view
Outside of Japan, the picture for Fire Emblem Heroes is mixed.
In North America, the game is grossing better in Canada than the much larger US market, but – again – both markets showed a strong decline of chart position in week 3.
Until Sibling Bonds content drop, it was heading out of the top 50 top grossing on the App Store and looks certain to do so over the coming days.
(Source: App Annie – free but registration required)
On Google Play, the game’s position is top 10 in Canada and top 20 in the US, but markedly down from its respective peaks of #1 and #3.
In the key European countries – France, Germany, Spain and the UK – Fire Emblem Heroes is already outside the top 50 top grossing position on the App Store apart from in Spain.
Indeed, in Germany, it’s already outside the top 100, with France and UK likely to follow suit.
(Source: App Annie – free but registration required)
Google Play shows a similar trend, with Germany being the weakest territory, although the game’s is holding up in Spain and France around the #20 mark.
Fire Emblem Heroes hasn’t yet been released in the key APAC markets of China, South Korea, Taiwan and Hong Kong, although it’s unclear how important these markets will be for this game due to Nintendo’s lack of history in the regions as well as a more general apathy to Japanese gaming culture.
Of course, we’re just one month into the launch of a game that has a planned life of years so it’s too soon to make forthright conclusions.
Broadly speaking, Nintendo has taken the right approach with Fire Emblem Heroes and focused its design, gameplay and monetization for the world’s most lucrative mobile game market, Japan.
By necessity, this has alienated the mass market of western gamers who appear to have tried the experience and then stopped playing and pay after a couple of weeks. Certainly this is what I’ve found anecdotally.
Still, this being the case, the deep-seated love of all things Nintendo has ensured the game has a decent niche following, especially in North America where it looks likely to generate several million dollars during its launch month.
But it’s only in Japan where it has the potential to generate tens or hundreds of millions of dollars (or billions of yen).
Mark of success
Certainly it will be fascinating to get hard figures when Nintendo announces its Q4 financials. As revealed during its Q3 report, its first mobile game, Super Mario Run, generated ¥6 billion (around $50 million) globally on iOS devices during its launch period. It’s yet to launch on Google Play.
However, due to its $10 one-time-only level unlock business model, Super Mario Run can’t generate more revenue from a player once they’ve paid $10. In contrast, the most fanatic Fire Emblem Heroes players already will have spent thousands of dollars in their pursuit to maximize their characters’ stats and build the perfect teams.
(Source: App Annie – free but registration required)
Despite their very different business models, it will be a clear symbolic mark of Fire Emblem Heroes’ success if it has beaten Super Mario Run’s total, and a mark of its failure if not, something that may dent investors’ confidence given the boost they gave Nintendo’s shares following the announcement of its mobile strategy.
Reliable mobile phone leaker Evan Blass this morning posted what looks like an official press image of the Galaxy S8, Samsung’s first flagship phone of 2017.
Coming on the back of last year’s Note7 debacle, the S8 represents a hopeful comeback for Samsung’s smartphone business and is likely to be the biggest rival to Apple’s radically redesigned “iPhone 8″ expected to launch later this year.
I think this is what you’ve been waiting for. pic.twitter.com/FvYfsLOy0R
— Evan Blass (@evleaks) March 1, 2017
The single rendered image appears to confirm the expected new minimal-bezel design and the absence of a home button on the front of the handset, with the larger edge-to-edge curved OLED display showing launch icons in the bottom corners of the screen.
On the right side of the handset is a power button, with those on the left side likely to be volume controls and a separate button to activate Bixby, Samsung’s new virtual assistant, developed by the original creators of Siri.
It’s unclear from the picture which model is shown, but the available display sizes of its Quad HD+ Super AMOLED panel will reportedly be 5.8 inches and 6.2 inches (the latter being for the S8 “Plus”, according to Blass). The screen also teases the Galaxy S8 launch date of March 29, as confirmed by Samsung during its relatively low-profile appearance at the Mobile World Congress.
Further spec details have yet to be officially confirmed, but the S8 is expected to feature the Exynos 9 Series 8895 processor, Samsung’s first chip built on 10-nanometer FinFET process technology, along with USB-C, wireless charging, iris scanning, a fingerprint sensor on the back, 4GB of RAM and at least 64GB of internal storage, with a 12 megapixel rear camera and an 8 megapixel front camera also in the offing.
Apple is widely expected to use Samsung-made AMOLED display technology in at least one of three possible iPhones to be released this year. Compared to LCD screens, OLED displays are thinner, lighter, and offer more flexibility, making modifications to a phone’s form factor and geometry easier to undertake.
Added to these advantages are several performance gains over LCD panels, due to the fact that each sub-pixel in an OLED display is individually directly powered, which typically results in better color accuracy, image contrast accuracy, and screen uniformity.
With an edge-to-edge design, the “iPhone 8″ is said to be similar in size to the 4.7-inch iPhone, but with a display the size of the 5.5-inch iPhone. Rumors suggest it will feature a 5.8-inch display with 5.15 inches of usable area, with the rest given over to a “function area” for virtual buttons. Other rumored features include a glass body, iris scanning and some form of wireless charging. Apple is expected to release its new iPhone line-up in the fall.
Update 3/2: BGR has posted images of a S8 handset powered on, calling the glass-backed device “a wonderfully sleek design” despite the fact that it retains a headphone jack.
As rival ATT (T) doubles down on legacy film and TV with the purchase of Time Warner (TWX) , Verizon (VZ) CFO Matt Ellis said Tuesday that the telecom plans to stick with the short-form content and sports that it has run on its go90 mobile streaming service.
“We don’t believe that we need to own the traditional, linear TV content,” Ellis said regarding programmed cable networks, at the Morgan Stanley Technology, Media Telecom Conference in San Francisco. Verizon’s focus is on the type of media that people watch on their phones, he added, and wants to own rights to some of the content that it streams over its mobile network.
Verizon is closing the purchase of Yahoo! (YHOO) for the reduced price of $4.48 billion in cash, which will play into its mobile strategy. While Verizon expects to close the deal in the second quarter, Ellis said the benefits of combining Yahoo with AOL will start to kick in next year. Verizon has struck mobile streaming deals with the NFL and NBA, and invested in digital content assets such as AwesomenessTV.
Ellis’s comments echo Verizon’s running guidance that it does not need to to buy traditional video outlets, and casts doubt on the thesis that it will make a bid for Charter Communications (CHTR) .
There is logic to Verizon buying Charter. A deal would give Verizon $11.5 billion in net operating losses that could reduce the telecom’s tax bill for years to come, Macquarie analyst Amy Long noted in a recent report. It would also add thousands of miles of fiber and 16.8 million video subscribers. All together, Yong estimates, the savings and other benefits would total $1.5 billion per year.
Charlie Ergen’s Dish Network (DISH) could be a more likely partner, however, Yong noted. “Verizon’s spectrum needs will likely put Dish ahead of Charter in terms of MA,” she wrote. “The deal is less about synergies and more about its 80MHz of spectrum, which would shield Verizon from future spectrum purchases and help it regain its network advantage.”
On Monday, Deutsche Bank raised its price target for Dish by $1 per share to $103, citing the value of its wireless licenses and the likelihood of “industry-wide strategic activity” once a quiet period linked to the Federal Communications Commission’s spectrum auction ends in six to seven weeks. The FCC bars talks between auction participants to prevent collusion on bids.
Netflix has hinted that it hasn’t ruled out creating ‘vertical’ content specifically designed for watching on a mobile screen, with the platform’s founder and chief executive Reed Hastings revealing that “people are talking about it” and “maybe one day” it will look into it.
Snapchat really pushed content makers to consider the way they design for mobile, forcing brands and advertisers to think ‘vertical’ if they wanted people to watch their content on the small screen. Other platforms and publishers have followed suit – even YouTube to a point has optimised its app for content created on mobile – but streaming services like Netflix and Amazon have avoided it altogether.
“Some people are very classic in what they want, but I think screens today are just stunning and you can really see the depth [of the picture] right in front of you. And it’s portable. I would bet that [ in the future] mobile TV is going to be [the main way to watch content],” said Hastings during his keynote at Mobile World Congress in Barcelona.
The business seemingly set itself up for that shift late last year when it served up a download option for people who want to watch movies and TV on the go. While this obviously won’t spell the end for people watching on TVs, tablets and laptops, Hastings predicted that this – coupled with the vast improvements in screen quality – will mean watching predominantly on mobile will become the norm fairly soon.
“We want to be very flexible with so we can [put content] on any screen you have,” he said. “We don’t design for mobile but there are people talking about that, with vertical video and things like that, and maybe we’ll look at it one day. We want to create stories that will work on any screen. The advances in screens we’re seeing on mobile are really supporting the innovation by Neftlix and others on the video style.”
Emphasising the point, Hastings admitted that much to The Crown-maker Peter Morgan’s disgust, he watched the entire series on a small screen.
Beyond mulling how it might integrate vertical video, the Netflix boss said that it’s working hard to keep up with other advancements in technology, without committing too much resource.
“What we do is try to learn and adapt, not just commit to one particular thing that going to happen,” he explained. “And if virtual reality takes off we’ll adapt to that, if it’s contact lenses that have amazing powers we’ll adapt to that. We’re very flexible and learn as we go.”
The main limitation it’s facing as it eyes such innovations, however, is the speed at which people can stream or download content.
“A number of companies are pioneering new ways of offering services to consumers where you can get unlimited video data but it’s limited by speed, which is very efficient to the networks,” said Hastings.
“What they’re trying to figure out is how to offer unlimited video on mobile without hitting a data wall, which is very compelling proposition for Netflix.”
This trade off between unlimited ‘free’ data and the speed at which something can actually be streamed or downloaded has led to Netflix investing in ‘video coders’ who are slowly reducing the size-to-quality ratio.
“For half a megabit you can get incredible quality on a [mobile] screen,” he continued. “Now we’re down in some places to 300 kilobits and we’re hoping someday to get to 200 kilobits and still get and amazing picture. So, it will get more and more efficient to use an operator’s bandwidth.”
Nitin Mangtani, founder and chief executive officer of mobile platform provider PredictSpring, noted that this past holiday shopping season was “record-breaking” for retail, with online sales breaking the $3 billion mark on Black Friday. Moreover, mobile commerce sales on that day exceeded $1 billion, which represented a 33 percent gain over the prior year.
The increases reflected a clear shift toward consumers who are increasingly comfortable with the notion of using their mobile devices — whether an iPhone, Android or tablet — to shop and buy. And while conversions with mobile commerce remain low, Mangtani expects this to rapidly change.
Here, the ceo discusses how retailers need to adopt a mobile-first strategy as well as some of the important market trends driving m-commerce.
WWD: Why was 2016 an inflection point for mobile commerce?
Nitin Mangtani: Two important trends emerged in 2016. First, we witnessed the continued evolution of mobile. Whereas mobile used to be one channel in retail, it has very clearly emerged as the nexus of all channels. Whether consumers are shopping online or in-store, browsing, comparing prices, seeking promotions or interacting with sales associates, their first stop is a phone or tablet.
We have also noticed a significant shift in shopping behavior. As our friends at Facebook described — consumers are now shopping with their thumbs. Smartphones are with us always and everywhere. We rely on them to conduct virtually every aspect of our lives, and shopping is no exception.
WWD: Thought leaders and industry experts have been touting the benefits of mobile commerce — but why is adoption still slow?
N.M.: I would argue that adoption is not slow. Think about brands such as Amazon and Zappos and apps such as Uber, HotelTonight and Airbnb. They all had record-breaking years with respect to mobile commerce. What that tells us is that consumers are ready for mobile commerce.
And brands are following suit with more retailers starting to realize that they must have a mobile-first mentality to stay competitive. Additional corporate resources are being allocated to the development of highly functional, easy-to-use and fast native apps and mobile-based sales associate tools. As an increasing number of brands accept this reality, we will see a dramatic increase in the adoption of mobile commerce.
WWD: So how can retailers drive conversions, and what are the top three mobile strategies they should focus on to really move the needle?
N.M.: There are three strategies that retailers should follow to drive conversions.
First, it’s all about rich media. As we’ve seen with the success of Instagram Stories and Facebook Live, people love live-streaming and videos. Users develop a deeper connection with a brand when they feel closer to it, and nothing makes them feel closer than live content. Live content is authentic and not rehearsed and it’s an opportunity for a brand to engage its customers. Brands can enhance mobile app experiences by introducing fully shoppable content where customers can instantly shop-the-look and buy items directly from a live fashion show.
Also, consumers aren’t willing to compromise on speed. Whereas it used to be acceptable for a page to load in three seconds, they now expect pages to fully load in less than a second. Consumers have been delighted by apps such as Snapchat that offer rich, dynamic experiences with virtually no lag time. However, many retailers struggle with this because they haven’t committed adequate resources to develop proper native apps and instead rely on slow mobile experiences.
Consumers are also becoming increasingly comfortable using digital wallets, such as Apple Pay, Android Pay, and Samsung Pay. In fact, Apple’s ceo Tim Cook recently announced that Apple Pay had tripled its user base since the beginning of 2016 and that transaction volumes are up 500 percent. Consumers want a fast, simple, secure payment option and retailers who don’t offer a digital wallet as a checkout option will continue to see lackluster conversion rates.
WWD: Why is speed so important?
N.M.: Speed is the most critical factor to executing a successful mobile strategy, and it’s often overlooked. Speed directly impacts conversions, period. Google has spoiled consumers and taught them that huge amounts of information can be accessed in just hundreds of milliseconds.
Today’s consumers expect everything to be available now and have no patience for slow loading. And while they expect immediacy, they are not willing to compromise on ease of use or functionality. They are accustomed to using apps like Facebook and Uber that reinforce the “mobile-first” mind-set by offering mobile-addicted consumers the power, ease of use and most importantly, the speed that they demand.
As retailers try to engage more deeply with consumers, they are loading up their pages with rich functionality and slowing down load times. This has a direct and negative impact on sales. A study conducted by Dynatrace showed that a half second difference in page load times can make a 10 percent difference in online sales.
One thing is clear: brands can offer both enhanced functionality and faster speeds by using native apps rather than mobile browsers. Native apps provide the speed and functionality that consumers are demanding and allow for better engagement with store associates. Store associates can also rely on apps to quickly obtain useful information about shoppers, communicate directly with customers and offer seamless checkout.
The bottom line is that consumers want speed. Speed leads to sales. Retailers must invest in a mobile strategy that guarantees speed.
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Don’t let security, other essentials be afterthoughts
Alarcon said organizations should perform security assessments so they understand how their mobile HR app will interact with other systems and what types of data they can safely deliver to mobile devices.
Change management is also a critical consideration. Kai Petzelt, head of solution management for SAP SuccessFactors, said the benefits of putting simple tasks that add very little value in the hands of employees are not always apparent.
“It has to be crystal clear that by using these mobile offerings, HR moves much closer to the people,” Petzelt said.
While that may sound obvious, it’s an aspect of mobile HR that often gets forgotten, said Brian Sommer, founder of tech consultancy TechVentive Inc. Sommer believes that too many mobile HR apps are built to make things easier for the HR staff, which is why he advises companies to design their apps with the end user in mind. Doing so, he said, will help their apps deliver exactly what employees want.
“Most people, if they could, would never interact with HR,” said Sommer.
Sun Communities must have gotten the memo. Farrugia said that when it’s come to designing and refining the company’s mobile HR app, making life easier on HR is the last thought. Instead, he said, the focus is squarely on the intended audience.
“When we roll something out,” he said, “the first and utmost concern is making the team member experiences as easy as possible.”
Spoken like a mobile HR pro.
The Nokia 3310, the phone that defined a generation of mobiles, has been reborn 17 years after it was first released.
The new version recreates the design of the original, which was an icon of the early 2000s and helped bring text messaging into the mainstream. It was one of the first mobiles to also become a cultural icon, with its distinctive Nokia ringtone, compact design and mobile game Snake, and sold more than 100 million units.
The new version has been unveiled by HMD Global, a Finnish company made up largely of former Nokia employees, that has acquired the rights to the Nokia brand.
Nokia at Mobile World Congress: Delivering on its strategy to lead in 5G, IoT and cloud, tap new growth markets #MWC17
26 February 2017
Barcelona, Spain – Nokia today outlined how the rapid execution of its new strategy is delivering industry-leading innovation for communication service providers in network speed, agility and efficiency, while broadening the company’s footprint in faster-growing areas including software and the utilities and transport markets.
On the eve of Mobile World Congress (MWC) in Barcelona, Nokia’s launches of solutions covering 5G, the Internet of Things (IoT), software and cloud underscored the breadth and strength of a product portfolio bolstered by the acquisition of Alcatel-Lucent in 2016.
“Nokia comes to Mobile World Congress this year with a bigger and fully end-to-end portfolio to sell, and with groundbreaking innovations to share,” Nokia President and CEO Rajeev Suri said.
“All of this is underpinned by an organization squarely focused on the execution of our strategy to lead in high-performance networks with communication service providers, expand to new verticals, build a strong standalone software business and create new business and licensing opportunities in the consumer ecosystem,” he said.
New products like 5G FIRST, announced today at the company’s press and analyst event in Barcelona, show Nokia’s innovation strength to deliver differentiated products that connect not only millions of users but interconnect billions of things to create what Nokia calls the ‘global nervous system,’ Suri added.
Showing the way in 5G and IoT
5G FIRST, the industry’s first commercial 5G product and comprised of Nokia’s AirScale radio access platform, helps customers prepare for 5G-ready architectures that cover core, software-defined networking, cloud and more. Nokia and Intel will collaborate on commercial deployments later in 2017 using the Intel® 5G Modem. 5G FIRST cements Nokia’s strong position with communication service providers, helping them transition to new applications that will benefit from the low-latency and high data rates offered by 5G.
Reflecting those transition efforts, Suri announced at the press and analyst event that Nokia had won a three-year contract from Telefonica to boost the performance of its 4G network in London as data demand grows. The deal includes Nokia 4.5G Pro technology, powered by the Nokia AirScale Radio Access portfolio, Nokia Flexi Zone small cells, the Nokia NetAct network management system, Nokia Traffica real-time network analytics and Nokia Global Services.
Nokia’s recent launch of WING, the worldwide IoT network grid, is aimed at providing a full-service model offering IoT connectivity across different technologies to manage a client’s IoT connectivity needs and assets, such as connected cars, as they move around the globe. It follows the launch of a new wireless router to bring electricity distribution networks into the IoT era and help utilities reliably and securely connect and manage the proliferation of field devices as more smart power grids are deployed.
Those efforts show how Nokia is expanding into vertical markets like energy, transportation, public safety and Webscales (big Internet companies). Furthering the momentum in the vertical space, Suri cited a contract win with Infraestruturas de Portugal to provide a mission-critical communications network to the country’s national railway infrastructure operator; a high-speed fiber optic network win with Xiaomi; and a demonstration with Qualcomm and GE of a private LTE network for the Industrial Internet of Things market.
Momentum in Cloud, software, and licensing
Nokia’s recently launched Cloud Packet Core enables fixed and wireless technologies to be used together or individually to drive ultra-broadband and IoT service delivery in multiple verticals, including enterprise. Nokia has also enhanced its Intelligent Management Platform for All Connected Things platform, or IMPACT, with new IoT features such as video analytics.
The improved offering highlights Nokia’s progress in delivering on its third strategic focus area of building a strong standalone software business and taking its largely network-agnostic software assets beyond mobile customers and into fixed, cable, and new vertical markets. Earlier this month, Nokia announced plans to buy Comptel to boost its software portfolio and go-to-market capabilities.
At MWC Nokia will demonstrate recently acquired Deepfield analytics technology, which further bolsters its software offering to communication service providers, cable operators, cloud, Webscales and technological extra-large enterprises. Using automation, Deepfield technology can identify and track around 30 000 popular cloud applications and services to help networks quickly adapt to changes in application demand and traffic patterns.
Nokia’s efforts to create new business and licensing opportunities in the consumer space – the fourth pillar of its refreshed strategy – are also leading to fresh and important developments. HMD Global, Nokia’s exclusive brand licensee for phones and tablets, will be making announcements later today.
Nokia at MWC
Nokia’s presence at MWC involves the launch of 22 products and services, along with over 60 product and service demonstrations at the Nokia Experience Center in Hall 3, stand 3A10. The demonstrations include several related to 5G, some involving racecars and robots. Nokia and China Mobile, the world’s biggest mobile operator by subscribers, will have a joint demo of tele-health services and show how 5G products and services can be integrated in different vertical industries.
Nokia will also give its perspective on a variety of important issues, including a keynote speech by Suri on enabling the Fourth Industrial Revolution. Nokia Chief Strategy Officer Kathrin Buvac will discuss the path from 4G to 5G; and Marcus Weldon, President of Nokia Bell Labs and Corporate Chief Technology Officer, will discuss the future of technology and how the 5G era will transform many dimensions of human life. Be sure to follow the events, speakers and launches via social media on Twitter @Nokia and #MWC17.
Connect with Nokia:
Nokia is a global leader innovating the technologies at the heart of our connected world. Powered by the research and innovation of Nokia Bell Labs, we serve communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.
From the enabling infrastructure for 5G and the Internet of Things, to emerging applications in virtual reality and digital health, we are shaping the future of technology to transform the human experience. www.nokia.com
Phone: +358 10 448 4900
Source: Nokia Oyj