Posts made in August, 2016

To shrink or not to shrink: Responsive vs. adaptive mobile design

By on Aug 31, 2016 in Mobile Design |

By Scott Anderson While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking all other channels it – there is too much at stake to do that. In fact, a recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May...

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Lava mobile handsets to have design in India models

By on Aug 30, 2016 in Mobile Design |

Lava International Limited, one of the fastest growing multi-national mobile handset company today announced to go for ‘ Design in India’ mobile set by the end of 2017 besides expanding its manufacturing to over 14 million handsets per month by 2018. ” On the initiative of Make in India, our company would launch ‘Design in India’ by the...

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70% of buyers have no mobile strategy

By on Aug 30, 2016 in Mobility Strategy |

Almost 70 per cent of buyers’ travel programmes do not have a mobile strategy in place. A study from GBTA Foundation and CWT showed while more than half of buyers have endorsed a mobile app in the past year, the majority have not adopted the strategy into their programme. However, the study showed of the travel programmes that have not adopted one, almost two-thirds...

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Motive: Facebook video content and mobile – a design guide …

By on Aug 29, 2016 in Mobile Design |

by Sarah Personette. Over 3bn people are connected to the internet today. We know that the next billion to connect, and the billion after that, will do so over a mobile network and on a mobile device. Tens of millions of Africans who are not yet connected to broadband will be among them. The challenge that we all face as creatives, brands and platforms is to deliver...

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