Posts made in July, 2016

Interior Design Goes Mobile With New App

By on Jul 31, 2016 in Mobile Design |

Photo: @homeeapp on Instagram. If furniture shopping feels more like a chore than a fun outing to you, the new app Homee is right up your alley. (Think Tinder, but for home decor.) Immediately after downloading the app, users are connected with a design expert in the company’s West Hollywood offices. Via chat, you describe what you’re looking for, and...

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Why Marketers Can’t Envision Their Mobile Future 07/29/2016

By on Jul 31, 2016 in Mobility Strategy |

By now, you’d think most marketers would have a clearly defined long-term mobile strategy. However, you’d be wrong. For reasons that escape me, just one in five companies around the globe have a defined mobile strategy that goes back at least 12 months. That’s according to new research from Adobe, which included feedback from 4,000 marketers and digital...

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Transaction Security and Retail Strategy Essential for Mobile Payments

By on Jul 30, 2016 in Mobility Strategy |

Transaction security is critical in a retail strategy for adopting mobile payments. As merchants pave the way for consumers to pay with their smartphones and wearables, they’ll have to implement those technologies into their existing systems and ensure a high level of security and data protection. Growing Popularity of Mobile Payments The payments industry is...

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Will Mark Zuckerberg’s mobile-first strategy make Facebook bigger than Google?

By on Jul 28, 2016 in Mobility Strategy |

When Facebook went public in May 2012, it didn’t have a single ad on mobile. Six months later, CEO and founder Mark Zuckerberg gave Tech Crunch Disrupt three reasons why mobile was his company’s future. ‘For one, there’s more mobile users. Second, they’re spending more time on it… third, we can have better advertising on mobile, make more money.’ It turns out...

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5 steps to a mobile-first strategy

By on Jul 27, 2016 in Mobility Strategy |

INDUSTRY INSIGHT 5 steps to a mobile-first strategy By Jim Tyrrell Jul 25, 2016 Acknowledging that mobile technology represents the present and future of federal communications,  many government officials  have established mobile-first directives. However, having a goal is not the same as understanding how best to meet it. This is especially true with mobile...

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