Posts made in May, 2016

Mobile design and the art of doing one thing well

By on May 31, 2016 in Mobile Design |

It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in its infancy. This is a great mantra for mobile projects to follow. Where the young Google focused on excellence in web search, so mobile sites and apps must focus on meeting an identified user need in the most effective (usability) and rewarding...

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Microsoft laying off 1850 smartphone workers

By on May 31, 2016 in Mobility Strategy |

Microsoft Corp., struggling to restart its mobile strategy after multiple misfires, early on Wednesday morning announced a further step in dismantling the mobile-phone operations it acquired from Nokia Corp. The software giant will lay off 1,850 workers, taking an impairment and restructuring charge of approximately $950 million, the company said. It will record the...

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Loose lips won’t sink Snips, a new Siri competitor that promises privacy

By on May 29, 2016 in Mobile Design |

Looking to outsource your brain? Artificial intelligence is already getting close, and we may be even closer with Snips, a mobile AI company from the collective minds of three Ph.D.’s. Today, the company launched its AI platform for iOS, claiming to be the only technology of its kind that is “private by design.” While technology’s primary goal seems to be making our...

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The real problem with Google’s mobile messaging strategy

By on May 29, 2016 in Mobility Strategy |

If you’re reading this column, odds are, you don’t use your smartphone like most people. Most people have one app for text messaging — the one that came set up on their phone by default. Sure, they might have another platform-specific messaging program, like Facebook Messenger. But they probably aren’t looking to add more complexity into that...

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Mobile experience design is about more than screen size

By on May 28, 2016 in Mobile Design |

The difference in screen size is the obvious difference between the desktop interface and the smartphone interface. The web industry’s main response to the challenge of multiple and varied screens sizes, responsive design, has contributed handsomely to greatly improved single-code interfaces that deliver consistent experiences across devices. A device exists for...

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